by Chip Heath and Dan Heath
Chip and Dan Health, brother authors of Made to Stick and Switch, are experts in diffusing ideas and making change possible. While they focus on consumer behavior and organizational change, their work draws from a wide range of disciplines to clearly explain ideas about impacting the world around you. Switch is a fabulous compilation of mini case studies and success stories to guide anyone in bringing to life the social improvements they see possible.
What Chip and Dan Health show in the course of their book, is that there are ways to rein in your emotions and balance your rational self. No matter the difference you wish to make a reality in your organization, your community or yourself, this step by step framework can help you overcome any opposition. What I probably like best about Switch is the way it takes ordinary and extraordinary examples that show you what is possible. Overall an easy read, this book has left me enlightened and inspired!